TikTok overtakes YouTube in terms of viewing time per user

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TikTok is massive.

According to a new report via CNN on Tuesday (September 7), the social media platform has surpassed YouTube in viewing times per user.

According to app monitoring firm App Annie, the average time per user spent on the app is higher for TikTok, which has “changed the streaming and social landscape.”

That said, YouTube is still the leader in total time spent (not per user), and still has more users overall. The report only accounts for Android phones.

According to the report, TikTok overtook YouTube in the UK in June 2020 and the US. In 2016, TikTok started coming on top by April 2021. It is also the most downloaded app worldwide since last year.

Many superstars are now creating content on TikTok – Taylor swift being the latest A-lister to join the social media platform.

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