Applause Entertainment, in collaboration with Faith Films, has announced the official Hindi adaptation of the Tamil film, Aruvi. Released in 2017, the social satire went on to travel widely to prestigious film festivals, gaining acclaim and cult status along the way.
The film will be directed by E Niwas starring Fatima Sana Shaikh playing the fiery, memorable title role played by Aditi Balan in the Tamil original.
Praised by audiences and critics alike, Aruvi was the rare commercial entertainer that held a mirror in society, with the brilliant commentary on consumerism and misagony, and other prevalent issues. As a character, Aruvi was portrayed as a progressive, post-modern icon of feminism, and her radical journey through the film was an enchanting, sucker punch.
Speaking about doing the film, Fatima Sana Shaikh says:
I am so thrilled to do the remake of Aruvi and really looking forward to dive deep into the skin of the character. I am really glad that Applause Entertainment and Faith Films have come together with E Niwas to make this great content and I am really excited to embark on this journey.
Director E Niwas shares:
Aruvi is not just a story of a hero. It’s a triumph over the labyrinths of life. It’s totally euphoric and a privilege to explore one of the most beautiful cinematic characters I have come across. Fatima Sana Shaikh is an absolutely befitting choice.
Talking about the new project, Sameer Nair, CEO, Applause Entertainment, adds:
Equally funny and ferocious, Aruvi is a provocative, feminist social satire that stunned us when we first saw it. We were drawn in by its unconventional narrative, deftly balancing its black comedy leanings, with the beats of a tautly executed thriller.
Vicky Rajani, the founder of Vishwas Films, says that the Tamil film was a game changer and and the hindi adaptation is definitely under pressure. They are equally happy to collaborate with the entire team at Applause Entertainment and are “thrilled to be backing a story as strong and gritty as Aruvi.”
Aruvi’s Hindi adaptation is set to begin filming in mid-2021.